D. P. Bostwick & Associates, Inc.
Market Research
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graphic inquiry
Image-Based Data Collection and Analysis
How well do you know what customers think of your new design?
For almost a century, designers have tried to ask consumers how they felt about their new designs, only to be dissapointed in the process and skeptical of the answer. For most, their frustration turns to avoidance of the question altogether.
The problem doesn't always lie with the consumer. It has to do with asking the right question of the right people. Surprisingly, the "right people" are often not "design experts," but are a common subset of the people you have been talking to all along.
D. P. Bostwick & Associates, Inc. has developed methods over the last few decades, through trial and error, that identify who the "right people" are, those who are the bellwether for success in the marketplace, especially for industrial design such as automobiles.
The "right question" involves the use of technology to allow consumers to communicate their likes and dislikes, their passion and their complacency, in direct terms that the designer can understand.
The solution is simple. Use pictures as a device to ask the question while evaluating a full-scale 3-D model.
Consumers answer the question by pointing to areas of likes and dislikes, passion and complacency on a pre-programmed tablet that registers their answers graphically. Results are then tabulated and displayed in graphic form. Using pictures.
This service, called Image-Based Data Collection and Analysis, is the first technique to put consumer evaluation truly in "design language." No words are spoken.
Another D. P. Bostwick & Associates, Inc. exclusive offering