D. P. Bostwick & Associates, Inc.
Market Research
Insight. Determination. Innovation.
metaphor study
Unlocking the power of the Metaphor
We relate to the brand in the context of a unique metaphor. To emotionally connect with us, the brand must conform to the structure of the metaphor.
METAPHOR STUDY®
The deeper you drive the Metaphor into the fabric of your organization, the greater the benefits.
Your creative team will be able to interpret your discovery into communications, products and programs that make your Metaphor personal for all members of your organization, including employees, suppliers, marketing partners, investors and customers.
The technique used to find your Metaphor involves exposure of your brand, product concept, product or service category or even a word or phrase to an appropriate audience. This is followed by discussion, relaxation, story composition, intense analysis by a team selected from among your own staff and ultimate discovery of the Metaphor.
Every brand representation we come into contact with, whether it be visual, aural or otherwise, is connected in our minds to a metaphor which defines the ideal of the brand’s story in emotional terms. We accept or reject, love or hate the brand based on its conformation to the structure of the inherent metaphor.
The metaphorical “ideal” is shared by all, but sometimes varies by cultural influences.
Check out these sample commercials by our clients, all consistent with their Brand Metaphors, identified as a result of D. P. Bostwick & Associates' proprietary METAPHOR STUDY® methodology.
"Hat Man"
"Peace"
"The Force"
"Anti-Manifesto"
