D. P. Bostwick & Associates, Inc.
Market Research
Insight. Determination. Innovation.
The emotional pathway
Every person looks at the world through an emotional filter.
We see things in terms that are not fully expressed by rational explanation.
The most direct route to consumer motivation travels along the path of emotional connection. Once you learn to tap into the emotional context in which your audience sees your brand, product or service, you will be able to create the passion that leads to success in the marketplace.
See what you've been missing
At D. P. Bostwick and Associates, Inc. we specialize in techniques that allow you to see what you may have been missing by going beyond rational exploration and opening new doors to understanding your customer.
When your customers hear, see or otherwise experience your brand, what’s in their mind’s eye? What are their expectations, based on their own context, rather than the one you have rationalized. Too often, we become so enamored with our own ideas that we forget that it is not what we perceive but what our customers perceive about our ideas that defines success or failure in the marketplace.
Our approach to finding those elusive emotional connections goes beyond asking a rational question and hoping for an insightful, deeply emotional response. We search for the deeper, underlying meaning, whether by In-Depth Visualization Interviews (IDVI’s), innovative quantitative survey designs and analysis or our proprietary METAPHOR STUDY® methodology.
These techniques apply equally to brands, new product concepts, design, packaging, product and service categories, cultural studies and even a key word or phrase essential to understanding your business.